Handmade Product Pricing Calculator
Add what a batch costs you, including your time, and get a price that pays you and still leaves a profit after marketplace fees.
Free, no signup. Everything runs in your browser and nothing you type is saved or sent.
Your result
Suggested retail price
$38.00
- Labor for the batch
- $100.00
- Cost to make one
- $19.00
- Fees per sale
- $0.00
- Profit per sale (50% margin)
- $19.00
- Wholesale price (50% of retail)
- $19.00
- Revenue if the whole batch sells
- $380.00
- Profit if the whole batch sells
- $190.00
Free on iPhone and Android
How the price is calculated
First the calculator adds up one batch: materials, your labor (hours × hourly rate) and overhead such as tools, studio rent or electricity. It divides that by the number of items in the batch and adds packaging, which gives the cost to make one item.
Then it solves for a price that leaves your chosen margin after fees. Fees are taken from the price, not from your cost, so the price is your cost plus any fixed fee, divided by what is left after the margin and the percentage fee.
Wholesale buyers usually expect about half of the retail price, so the calculator shows that number too and warns you when it would not cover your costs.
price = (cost per item + fixed fee) ÷ (1 − margin% − fee%)
Common questions
How do I price handmade items?
Add up materials, packaging, a fair wage for your time and a share of overhead to get your cost per item. Then add the profit you want and any marketplace fees on top. Compare the result with similar products, but don't go below your cost just to match a cheaper seller.
What is the difference between markup and margin?
Markup is profit as a share of your cost. Margin is profit as a share of the price. An item that costs 10 and sells for 20 has a 100% markup and a 50% margin. This calculator works with margin because fees and profit both come out of the price.
What hourly rate should I pay myself?
Use at least what you would pay someone else to make the item for you. If you leave your time out, your price only looks profitable, and it will not hold up once you get busier or hire help.
How do I include Etsy or other marketplace fees?
Enter the marketplace's percentage fees (for example a transaction fee plus a payment processing fee) in Selling fee, and any per-order fee in Fixed fee per sale. Fees change, so copy the current numbers from your marketplace's fee page.
How should wholesale compare to retail?
A common rule is that wholesale is about half of retail, so the shop can double it. If half of your retail price doesn't cover your cost per item, your retail price is too low to offer wholesale.
Is this calculator free, and is my data saved?
Yes, it is free with no signup. The math runs in your browser, so nothing you type is stored or sent anywhere.